Privacy policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified. Detailed information on the subject of data protection can be found in our Privacy Policy set out below this text.

Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Controller” in this Privacy Policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically by our IT systems when you visit the website or after you have given your consent. This primarily includes technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyse your user behaviour. If contracts can be concluded or initiated via the website, the data transmitted will also be processed for contract offers, orders or other service requests.

What rights do you have regarding your data?

You have the right at any time and free of charge to obtain information about the origin, recipients and purpose of your stored personal data. You also have the right to request the rectification or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You may contact us at any time regarding this matter or any other questions concerning data protection.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behaviour may be statistically evaluated. This is primarily carried out using so-called analytics programs.

Detailed information about these analytics programs can be found in the following Privacy Policy.

2. Hosting

We host the content of our website with the following provider:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you are using. Shopify also analyses visitor numbers, visitor sources and customer behaviour and creates user statistics. When you make a purchase on our website, Shopify also collects your name, e-mail address, delivery and billing addresses, payment details and other data related to the purchase (e.g. telephone number, amount of sales made, etc.). For analytical purposes, Shopify stores cookies in your browser.

For details, please refer to Shopify’s Privacy Policy: https://www.shopify.de/legal/datenschutz.

The use of Shopify is based on Article 6(1)(f) GDPR. We have a legitimate interest in ensuring that our website is presented as reliably as possible. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a data protection law-required agreement that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Information

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the applicable statutory data protection regulations and this Privacy Policy.

When you use this website, various personal data is collected. Personal data is data by which you can be personally identified. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Information on the Controller

The controller responsible for data processing on this website is:

Selected Yarns GmbH
Brauereistraße 30
D-19306 Neustadt-Glewe

Telephone: +49 (0) 38722/227 22
E-mail: info@selected-yarns.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g. names, e-mail addresses or similar).

Storage Period

Unless a more specific storage period has been stated in this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible grounds for storing your personal data (e.g. tax or commercial law retention obligations); in the latter case, deletion will take place after these grounds no longer apply.

General Information on the Legal Bases for Data Processing on this Website

Where you have consented to data processing, we process your personal data on the basis of Article 6(1)(a) GDPR or Article 9(2)(a) GDPR where special categories of personal data are processed in accordance with Article 9(1) GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also based on Article 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g. via device fingerprinting), data processing is additionally based on Section 25(1) TDDDG. Consent may be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) GDPR. Furthermore, we process your data where this is necessary to comply with a legal obligation on the basis of Article 6(1)(c) GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) GDPR. The respective applicable legal basis in each individual case is explained in the following sections of this Privacy Policy.

Data Protection Officer

We have appointed a Data Protection Officer.

Nils Oehmichen
c/o frag.hugo Informationssicherheit GmbH
Spaldingstraße 64–68
20097 Hamburg

Information on Data Transfers to Third Countries That Are Not Considered Secure Under Data Protection Law and Transfers to US Companies That Are Not DPF-Certified

We use, among other things, tools from companies based in third countries that are not considered secure under data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). If these tools are active, your personal data may be transferred to these countries and processed there. We point out that in third countries that are not considered secure under data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.

We point out that the USA is generally considered a safe third country and provides a level of data protection comparable to that in the EU. Data may therefore be transferred to the USA if the recipient holds a certification under the “EU-US Data Privacy Framework” (DPF) or has implemented suitable additional safeguards. Information on transfers to third countries, including the data recipients, can be found in this Privacy Policy.

Recipients of Personal Data

As part of our business activities, we work with various external entities. In some cases, this also requires the transfer of personal data to these external entities. We only disclose personal data to external entities if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Article 6(1)(f) GDPR, or if another legal basis permits the disclosure of the data. When using data processors, we only disclose our customers’ personal data on the basis of a valid Data Processing Agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may revoke consent that you have already given at any time. The lawfulness of data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to Object to Data Collection in Specific Cases and to Direct Marketing (Article 21 GDPR)

IF DATA PROCESSING IS BASED ON ARTICLE 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENCE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ARTICLE 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEREAFTER NO LONGER BE USED FOR THE PURPOSE OF DIRECT MARKETING (OBJECTION PURSUANT TO ARTICLE 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of infringements of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged infringement. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfilment of a contract handed over to yourself or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

Access, Rectification and Deletion

Within the framework of the applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients and the purpose of data processing, and, where applicable, the right to rectification or deletion of this data. You may contact us at any time regarding this matter or any other questions concerning personal data.

Right to Restriction of Processing

You have the right to request restriction of the processing of your personal data. You may contact us at any time regarding this matter. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we generally need time to verify this. For the duration of the verification, you have the right to request restriction of the processing of your personal data.

  • If the processing of your personal data was/is unlawful, you may request restriction of data processing instead of deletion.

  • If we no longer need your personal data, but you need it for the establishment, exercise or defence of legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.

  • If you have lodged an objection pursuant to Article 21(1) GDPR, a balancing of your interests and our interests must be carried out. As long as it has not yet been established whose interests prevail, you have the right to request restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data may, apart from storage, only be processed with your consent or for the establishment, exercise or defence of legal claims, for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS Encryption

This website uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or enquiries that you send to us as the website operator. You can recognise an encrypted connection by the fact that the browser address bar changes from “http://” to “https://” and by the padlock symbol in your browser address bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on this Website

If, after concluding a contract subject to payment, you are required to provide us with your payment details (e.g. account number for direct debit authorisation), these data are required for payment processing.

Payment transactions using the standard payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognise an encrypted connection by the fact that the browser address bar changes from “http://” to “https://” and by the padlock symbol in your browser address bar.

When communication is encrypted, the payment details you transmit to us cannot be read by third parties.

Objection to Advertising E-mails

The use of contact details published as part of the legal obligation to provide an imprint for sending unsolicited advertising and information materials is hereby rejected. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited transmission of advertising information, for example by means of spam e-mails.

4. Data Collection on this Website

Cookies

Our websites use so-called “cookies”. Cookies are small data packages and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain on your device until you delete them yourself or an automatic deletion is carried out by your web browser.

Cookies may originate from us (First-Party Cookies) or from third-party companies (so-called Third-Party Cookies). Third-Party Cookies enable the integration of certain third-party services into websites (e.g. cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies may be used to evaluate user behaviour or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g. the shopping cart function) or to optimise the website (e.g. cookies for measuring web traffic) (necessary cookies) are stored on the basis of Article 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimised provision of its services. Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Article 6(1)(a) GDPR and Section 25(1) TDDDG); consent may be revoked at any time.

You can configure your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this Privacy Policy.

View Cookie List

Use of the Consent Management Tool “Consentmo”

We use the Consentmo GDPR Compliance App tool provided by iSenseLabs,
Address: Professor Georgie Bradistilov Straße 4, Sofia, Bulgaria, EU registration number: 112660079, E-mail: support@consentmo.com.

This tool enables our website visitors to give their consent to the processing of personal data – in particular to the storage of cookies – and to revoke this consent at any time. The main purpose of the processing is to obtain and document the legally required consent for data processing in order to ensure compliance with the GDPR.

As part of the use of Consentmo, the following data may be collected and transmitted to Consentmo: date and time of page access, information about the browser and device used, an anonymised IP address as well as logs of consents granted or revoked. This information is not passed on to third parties.

This data is processed on the basis of Article 6(1)(c) GDPR (legal obligation). For more information on data protection at Consentmo, please visit https://consentmo.com and refer to the provider’s Privacy Policy.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a data protection law-required agreement that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version

  • Operating system used

  • Referrer URL

  • Hostname of the accessing computer

  • Time of the server request

  • IP address

These data are not combined with other data sources.

This data is collected on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimisation of its website – for this purpose, the server log files must be collected.

Contact Form

If you send us enquiries via the contact form, the information you provide in the enquiry form, including the contact details you enter there, will be stored by us for the purpose of processing the enquiry and in case of follow-up questions. This data will not be passed on without your consent.

This data is processed on the basis of Article 6(1)(b) GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the enquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), provided such consent has been requested; consent may be revoked at any time.

The data entered by you in the contact form remains with us until you request its deletion, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your enquiry has been fully processed). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Enquiries by E-mail, Telephone or Fax

If you contact us by e-mail, telephone or fax, your enquiry, including all personal data resulting from it (name, enquiry), will be stored and processed by us for the purpose of handling your request. This data will not be passed on without your consent.

This data is processed on the basis of Article 6(1)(b) GDPR if your enquiry is related to the fulfilment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing the enquiries addressed to us (Article 6(1)(f) GDPR) or on your consent (Article 6(1)(a) GDPR), provided such consent has been requested; consent may be revoked at any time.

The data you send to us in connection with contact enquiries remains with us until you request its deletion, revoke your consent to its storage or the purpose for data storage no longer applies (e.g. after your request has been fully processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Registration on this Website

You can register on this website in order to use additional functions of the site. We use the data entered for this purpose only to enable you to use the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to inform you in this way.

The processing of the data entered during registration is carried out for the purpose of implementing the user relationship established by registration and, where applicable, initiating further contracts (Article 6(1)(b) GDPR).

The data collected during registration is stored by us for as long as you are registered on this website and is then deleted. Statutory retention periods remain unaffected.

Comment Function on this Website

For the comment function on this page, in addition to your comment, information such as the time the comment was created, your e-mail address and, if you do not post anonymously, the username you have selected is stored.

Storage Period of Comments

The comments and the associated data are stored and remain on this website until the commented content has been completely deleted or the comments have to be deleted for legal reasons (e.g. insulting comments).

Legal Basis

The storage of comments is based on your consent (Article 6(1)(a) GDPR). You may revoke consent you have given at any time. An informal notification by e-mail to us is sufficient for this purpose. The lawfulness of data processing operations already carried out remains unaffected.

5. Social Media

Facebook

This website integrates elements of the Facebook social network. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland. According to Facebook, the data collected is also transferred to the USA and other third countries.

An overview of Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives information that you have visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. Facebook can thereby associate the visit to this website with your user account. We point out that, as the provider of the pages, we have no knowledge of the content of the data transmitted or of its use by Facebook. Further information can be found in Facebook’s Privacy Policy at: https://de-de.facebook.com/privacy/explanation.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The processing by Facebook after transmission is not part of the joint responsibility. The obligations jointly incumbent upon us have been laid down in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Facebook tool and for implementing the tool on our website in a manner compliant with data protection law. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g. requests for access) concerning data processed by Facebook can be exercised directly with Facebook. If you exercise data subject rights with us, we are obliged to forward these to Facebook.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Pinterest

This website uses elements of the social network Pinterest, which is operated by Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

When you access a page containing such an element, your browser establishes a direct connection to Pinterest’s servers. This social media element transmits log data to the Pinterest server in the USA. This log data may include your IP address, the address of the websites visited that also contain Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Further information on the purpose, scope and further processing and use of data by Pinterest, as well as your rights and options for protecting your privacy in this regard, can be found in Pinterest’s Privacy Policy: https://policy.pinterest.com/de/privacy-policy.

6. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that enables us to integrate tracking or analytics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies or carry out independent analyses. It is used solely to manage and deploy the tools integrated through it. However, Google Tag Manager collects your IP address, which may also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and straightforward integration and management of various tools on its website. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyse the behaviour of website visitors. In this context, the website operator receives various usage data, such as page views, duration of visits, operating systems used and the user’s origin. This data is combined into a User-ID and assigned to the respective device of the website visitor.

We can also use Google Analytics to record your mouse movements, scrolling movements and clicks. Furthermore, Google Analytics uses various modelling approaches to supplement the collected datasets and uses machine-learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymisation

Google Analytics IP anonymisation is enabled. This means that your IP address is truncated by Google within Member States of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide the website operator with further services related to website and Internet use. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on the handling of user data by Google Analytics can be found in Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history and YouTube history as well as demographic data (visitor data). This data can be used with the help of Google Signals for personalised advertising. If you have a Google account, the visitor data collected by Google Signals is linked to your Google account and used for personalised advertising messages. The data is also used to create anonymised statistics on the usage behaviour of our users.

Data Processing Agreement

We have concluded a Data Processing Agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyse the purchasing behaviour of website visitors in order to improve its online marketing campaigns. Information such as orders made, average order values, shipping costs and the time from viewing to purchasing a product is recorded. This data may be grouped by Google under a transaction ID which is assigned to the respective user or device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). Furthermore, targeted advertisements can be displayed on the basis of user data available to Google (e.g. location data and interests) (audience targeting). As the website operator, we can quantitatively evaluate this data by analysing, for example, which search terms led to our advertisements being displayed and how many advertisements resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google AdSense, we can display targeted advertisements from third-party companies on our website. The content of the advertisements is based on your interests, which Google determines on the basis of your previous user behaviour. Contextual information such as your location, the content of the website you visit or the Google search terms you entered is also taken into account when selecting the appropriate advertisement.

Google AdSense uses cookies, web beacons (invisible graphics) and comparable recognition technologies. These can be used to analyse information such as visitor traffic on these pages.

The information collected by Google AdSense about the use of this website (including your IP address) and the delivery of advertising formats is transferred to a Google server in the USA and stored there. This information may be passed on by Google to Google’s contractual partners. However, Google will not merge your IP address with other data stored by you with Google.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign persons who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them within the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google’s cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you based on your previous usage and browsing behaviour on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have a Google account, you can object to personalised advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Further information and the data protection provisions can be found in Google’s Privacy Policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has carried out certain actions. For example, we can evaluate how often which buttons on our website are clicked and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our advertisements and which actions they performed. We do not receive any information that would allow us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

More information on Google Conversion Tracking can be found in Google’s Privacy Policy: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Klaviyo

We have integrated Klaviyo into this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter “Klaviyo”).

Klaviyo is a marketing automation tool for sending e-mails, SMS, push notifications and collecting customer reviews for e-commerce merchants.

For this purpose, Klaviyo stores consent to e-mail marketing. In particular, the following data may be processed: name, telephone number, e-mail address, address data, IP address, device identifiers, usage data (such as interactions between a user and the Klaviyo online system, website or e-mail, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

Further details can be found in the provider’s Privacy Policy at https://www.klaviyo.com/legal/privacy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/6149.

The provider uses Standard Contractual Clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a data protection law-required agreement that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

Meta Pixel (formerly Facebook Pixel)

This website uses the Meta Visitor Action Pixel for conversion measurement. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the data collected is also transferred to the USA and other third countries.

In this way, the behaviour of page visitors can be tracked after they have been redirected to the provider’s website by clicking on a Meta advertisement. This allows the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, so that it can be linked to the respective user profile on Facebook or Instagram and Meta can use the data for its own advertising purposes in accordance with Meta’s Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Meta to display advertisements on Facebook or Instagram pages and on other advertising channels. As the operator of the website, we cannot influence this use of the data.

The use of this service is based on your consent pursuant to Article 6(1)(a) GDPR and Section 25(1) TDDDG. Consent may be revoked at any time.

To the extent that personal data is collected on our website using the tool described here and transmitted to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Article 26 GDPR). The joint responsibility is limited exclusively to the collection of the data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. The obligations jointly incumbent upon us have been set out in an agreement on joint processing. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool on our website in a manner compliant with data protection law. Meta is responsible for the data security of Meta products. Data subject rights (e.g. requests for access) regarding data processed by Facebook or Instagram can be exercised directly with Meta. If you exercise data subject rights with us, we are obliged to forward these to Meta.

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Further information on protecting your privacy can be found in Meta’s Privacy Policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the advertising settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do so, you must be logged into Facebook.

If you do not have a Facebook or Instagram account, you can deactivate interest-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Pinterest Tag

We have integrated Pinterest Tag into this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Pinterest Tag is used to record certain actions that you perform on our website. The data can subsequently be used to display interest-based advertising to you on our website or on another page of the Pinterest Tag advertising network.

For this purpose, Pinterest Tag collects, among other things, a Tag ID, your location and the Referrer URL. Action-specific data, such as order value, order quantity, order number, category of purchased items and video views, may also be collected.

Pinterest Tag uses technologies that enable cross-site recognition of the user for the purpose of analysing user behaviour (e.g. cookies or device fingerprinting).

Where consent has been obtained, the use of the above-mentioned service is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25 TDDDG. Consent may be revoked at any time. If no consent has been obtained, the use of this service is based on Article 6(1)(f) GDPR; the website operator has a legitimate interest in implementing marketing measures that are as effective as possible.

Pinterest is a company operating worldwide, which means that data may also be transferred to the USA. According to Pinterest, this data transfer is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

Further information about Pinterest Tag can be found here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a data protection law-required agreement that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter Data

If you wish to subscribe to the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected or only collected on a voluntary basis. For handling newsletters, we use newsletter service providers, which are described below.

Rapidmail

This website uses Rapidmail to send newsletters. The provider is rapidmail GmbH, Augustinerplatz 2, 79098 Freiburg i.Br., Germany.

Rapidmail is a service that can be used, among other things, to organise and analyse the sending of newsletters. The data you enter for the purpose of subscribing to the newsletter is stored on Rapidmail’s servers in Germany.

Data Analysis by Rapidmail

For analysis purposes, the e-mails sent via Rapidmail contain a so-called “tracking pixel”, which connects to Rapidmail’s servers when the e-mail is opened. This makes it possible to determine whether a newsletter message has been opened.

Furthermore, Rapidmail enables us to determine whether and which links in the newsletter message are clicked. All links in the e-mail are so-called tracking links, which can be used to count your clicks. If you do not want Rapidmail to perform such analysis, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message.

For further information on Rapidmail’s analytics functions, please refer to the following link: https://de.rapidmail.wiki/kategorien/statistiken/.

Legal Basis

Data processing is based on your consent (Article 6(1)(a) GDPR). You may revoke this consent at any time. The lawfulness of data processing operations already carried out remains unaffected.

Storage Period

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us and/or the newsletter service provider until you unsubscribe from the newsletter and will then be deleted from the newsletter distribution list. Data stored for other purposes remains unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us and/or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist is used only for this purpose and is not combined with other data. This serves both your interests and our interest in complying with the statutory requirements for sending newsletters (legitimate interest within the meaning of Article 6(1)(f) GDPR). Storage in the blacklist is not limited in time. You may object to the storage if your interests outweigh our legitimate interest.

For more information, please refer to Rapidmail’s data security information at: https://www.rapidmail.de/datensicherheit.

Data Processing Agreement

We have concluded a Data Processing Agreement (DPA) for the use of the above-mentioned service. This is a data protection law-required agreement that ensures that the personal data of our website visitors is processed only in accordance with our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our websites on which YouTube is embedded, a connection to YouTube’s servers is established. The YouTube server is thereby informed which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube may obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts. The data collected is also processed within the Google advertising network.

If you are logged into your YouTube account, you allow YouTube to assign your browsing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube serves the purpose of ensuring an attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Further information on the handling of user data can be found in YouTube’s Privacy Policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

OpenStreetMap

We use the OpenStreetMap (OSM) mapping service.

We embed OpenStreetMap map material on the server of the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The United Kingdom is considered a safe third country under data protection law. This means that the United Kingdom has a level of data protection equivalent to that in the European Union. When using OpenStreetMap maps, a connection is established to the servers of the OpenStreetMap Foundation. In doing so, your IP address and other information about your behaviour on this website may be transmitted to the OSMF. OpenStreetMap may store cookies in your browser or use comparable recognition technologies.

The use of OpenStreetMap is based on an interest in ensuring an attractive presentation of our online services and making the locations specified by us on the website easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data is entered on this website (e.g. in a contact form) by a human or by an automated program. For this purpose, reCAPTCHA analyses the behaviour of the website visitor on the basis of various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g. IP address, duration of the website visitor’s stay on the website or mouse movements carried out by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run completely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of the data is based on Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its online services against abusive automated scraping and SPAM. Where the corresponding consent has been requested, processing is carried out exclusively on the basis of Article 6(1)(a) GDPR and Section 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent may be revoked at any time.

For more information about Google reCAPTCHA, please refer to Google’s Privacy Policy and Google’s Terms of Use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

9. eCommerce and Payment Service Providers

Processing of Customer and Contract Data

We collect, process and use personal customer and contract data for the establishment, substantive design and amendment of our contractual relationships. We collect, process and use personal data relating to the use of this website (usage data) only insofar as this is necessary to enable the user to use the service or for billing purposes. The legal basis for this is Article 6(1)(b) GDPR.

The customer data collected is deleted after completion of the order or termination of the business relationship and after expiry of any statutory retention periods that may apply. Statutory retention obligations remain unaffected.

Data Transmission upon Conclusion of a Contract for Online Shops, Merchants and Shipment of Goods

When you order goods from us, we pass your personal data on to the transport company commissioned with the delivery and to the payment service provider commissioned with processing the payment. Only such data is disclosed as the respective service provider requires to fulfil its task. The legal basis for this is Article 6(1)(b) GDPR, which permits the processing of data necessary for the performance of a contract or pre-contractual measures. If you have given corresponding consent pursuant to Article 6(1)(a) GDPR, we will provide your e-mail address to the transport company commissioned with the delivery so that it can inform you by e-mail about the shipping status of your order; you may revoke your consent at any time.

Data Transmission upon Conclusion of a Contract for Services and Digital Content

We only transmit personal data to third parties if this is necessary in the context of contract processing, for example to the credit institution commissioned with processing the payment.

No further transmission of data takes place, or it only takes place if you have expressly consented to the transmission. We do not pass your data on to third parties without express consent, for example for advertising purposes.

The legal basis for data processing is Article 6(1)(b) GDPR, which permits the processing of data necessary for the performance of a contract or pre-contractual measures.

Order Processing via Dropshipping

When you order goods from us, it is possible that your order will be shipped directly to you by our retailers (dropshipping). For this purpose, we provide your name, delivery address and, insofar as this is necessary for delivery, your telephone number to the company carrying out the shipment. The data is disclosed exclusively for the purpose of delivering the goods.

The legal basis for data processing is Article 6(1)(b) GDPR (performance of the contract) and our legitimate interest in ensuring the fastest and most efficient processing of purchases possible within the meaning of Article 6(1)(f) GDPR.

We use the following retailer for dropshipping:

plus H GmbH & Co. KG
Ahornstraße 59
08525 Plauen, Germany

Payment Services

We integrate payment services from third-party companies into our website. When you make a purchase from us, your payment details (e.g. name, payment amount, bank details, credit card number) are processed by the payment service provider for the purpose of processing the payment. The respective contractual terms and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Article 6(1)(b) GDPR (contract processing) as well as our interest in ensuring a smooth, convenient and secure payment process (Article 6(1)(f) GDPR). Where your consent is requested for certain actions, Article 6(1)(a) GDPR is the legal basis for data processing; consents may be revoked at any time with effect for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to PayPal’s Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google’s Privacy Policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

Details can also be found in Stripe’s Privacy Policy at the following link: https://stripe.com/de/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna offers various payment options (e.g. instalment purchase). If you choose to pay using Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimise the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at the following link: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

Details can also be found in Klarna’s Privacy Policy at the following link: https://www.klarna.com/de/datenschutz/.

Instant Bank Transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “Sofort GmbH”). Using the “Sofortüberweisung” procedure, we receive payment confirmation from Sofort GmbH in real time and can immediately begin fulfilling our obligations. If you choose the “Sofortüberweisung” payment method, you transmit your PIN and a valid TAN to Sofort GmbH, enabling it to log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and makes the transfer to us using the TAN you have provided. It then immediately sends us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility and the existence of other accounts and their balances are also checked automatically. In addition to the PIN and TAN, the payment data you have entered and your personal data are also transmitted to Sofort GmbH. The personal data concerned includes your first and last name, address, telephone number(s), e-mail address, IP address and, where applicable, other data required for payment processing. The transmission of this data is necessary in order to establish your identity beyond doubt and to prevent attempts at fraud. Details of payment by Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

For details, please refer to Shopify Payment’s Privacy Policy: https://www.shopify.de/legal/datenschutz.